I read an interesting article this weekend at Grow Smart Biz about writing good ad copy for your web site’s ad campaigns. Unless you’re experienced at writing ad copy, it can be a difficult task. This article contains some excellent pointers and advice.

“With so many advertising opportunities online – from Facebook to Google and beyond – writing ad copy that gets noticed, read and acted upon is becoming harder and harder. Don’t forget old-school print ads, which, depending on your industry, are still used here and there.”

“As a copywriter and editor, I write a variety of content for clients that has to cut through all the noise and clutter. […]