I read an interesting article this weekend at Grow Smart Biz about writing good ad copy for your web site’s ad campaigns. Unless you’re experienced at writing ad copy, it can be a difficult task. This article contains some excellent pointers and advice.
“With so many advertising opportunities online – from Facebook to Google and beyond – writing ad copy that gets noticed, read and acted upon is becoming harder and harder. Don’t forget old-school print ads, which, depending on your industry, are still used here and there.”
“As a copywriter and editor, I write a variety of content for clients that has to cut through all the noise and clutter. Here are 7 valuable tips I’ve learned along the way that are easy to implement as you write your own ad copy:”
1. Know your target market
Unless you thoroughly understand your target market’s demographic makeup, needs and wants, you cannot write copy – ad or otherwise – that will catch their attention. Do your research so you know your audience inside and out.
2. Be careful with questions
“If you ask a question as your ad’s headline, be sure to ask only yes/no questions that will be answered the way you want them answered – or you’ll lose potential customers. Asking ‘Want to go to a free concert?” will leave your readers asking, “What kind of music? Who is playing?” Instead, ask “Want to see Jane’s Addiction for free?’”
Read Full Article at Grow Smart Biz >>